"Would you tell me please, which way I ought to go from here?"

Intelligence Hunt: Finding Business Information


Welcome to my blog about hunting for business intelligence and market research.       

I have been an information junkie for a long time, and have found that my training in research skills has been invaluable in many situations.    

I will share some of the great information resources that I have found with you.  Most will be invaluable to business owners and managers who need find customers, and to learn about competition, and the market for products or services.    

This has been my favorite quote for a long time.  I use it whenever I lead a session about information hunting.    

“Would you tell me, please, which way I ought to go from here?”    

“That depends a good deal on where you want to get to,” said the Cat.    

“I don’t much care where—” said Alice.    

“Then it doesn’t matter which way you go,” said the Cat.    

“—so long as I get SOMEWHERE,” Alice added as an explanation.    

“Oh, you’re sure to do that,” said the Cat, “if you only walk long enough.”    

(Alice’s Adventures in Wonderland, Chapter 6)    


“If you don’t know where you are going, any road will take you there”—is a quote found in numerous business books, life coaching guides, and, of course, by John Lennon. While not a prosaic as Lewis Carroll, it gets to the point quickly. I will bring up this need for a plan many times, because unearthing information without one is not only exhausting, but often fruitless.    

Structure and Focus

The most important part of hunting for intelligence and market information is structure and focus. So not only will I cover lots of information sources, but ideas about preparation and organization.    

Remember, be prepared! Don’t wait until you absolutely have to have some vital information—plan ahead and learn about some sources that will be useful in the future.    

The topics I will cover include:     

  • Where to look for information
  • What information do you really need?
  • Preparation and organization
  • Search strategies

Don’t wait until you need something to start learning about your market, about the sources, and the strategy for finding it. Panic mode is not a very good model for intelligence hunting. And unlike Alice, you surely do want to get somewhere…    

Connie Williams is a marketing, business development and market research professional. She provides marketing expertise to small firms with marketing plans, submittal support, web site development, white paper writing, resume writing and editing, as well as market research.    

With more than 20 years of experience, she has worked for several architectural/engineering firms, utilizing a wide range of skills—including business development, marketing communications, market research, procedure writing, organization of engineering standards, project and submittal database development, and web site development. She also has experience with a specialist defense contractor, IT firms, and an environmental permitting company. She has written several books, including Internet for Newbies.    

Contact me:  cwilliams@intellhunt.com