Category Archives: Market Research
Easier Digging, But Just a Little Deeper
‘Do you mean that you think you can find out the answer to it?’ said the March Hare. ‘Exactly so,’ said Alice. It’s all about using the easy way. And the easy way is sometimes not the one that immediately … Continue reading
Filed under Directories, Market Research, Search Stratgies, Uncategorized
Search Planning 101
Developing a search plan is a good idea when searching for business intelligence, especially when you are looking for targeted results. (And I hope that you are!) As I mentioned in my first post: If you had no … Continue reading
Filed under Market Research
Too Much Information! Finding the Lowdown on Federal Contractors
The federal government site USAspending.gov is an almost bottomless well of business intelligence. This massive database is a bit intimidating, but with a little effort you will be rewarded with a lot of information that you can use to find business opportunities. Continue reading
Filed under Government Information, Market Research
Is Big Brother Watching? State Information on Business
Most states have business information online, usually maintained by the secretary of State, that will help you identify companies and check on the status of potential clients. If you are planning on a large scale effort or contract with a firm, it is prudent to find out all you can about them. The first place to look is the directory of registered businesses. It usually includes articles of incorporation, standing with the state, name changes, and mergers. Continue reading
Filed under Government Information, Market Research
Finding Business News
Where can you find more information about a person or business? Typing their name into a search engine will yield their web site and other places they are mentioned—so do that first. The first place to look would be in newspapers. Visit the library online databases. Most have several newspaper indexes. These indices are always more useful than just searching newspaper websites because they are tabulated by professional indexers.
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Filed under Market Research, News Sources
I Need Names!
Your firm provides a service or product and you want to know what companies fall into a niche market you have identified. Most public and academic libraries now offer online resources, either in the library, or from your home or work computer. Most public libraries offer Reference USA, which includes a business database with 14 million records, a residential database with 100 million households, as well as databases for healthcare, new businesses, Canadian businesses and international companies. Continue reading
Filed under Directories, Market Research
To Infinity and Beyond! Finding Really Useful Business Information
Begin at the beginning and go on till you come to the end: then stop. Market Research for the Busy Businessperson Any person with internet access has quickly learned that simply typing a company or personal name into any search … Continue reading
Filed under Market Research